Bodhi
a company identity rebranding project
This project consists of the rebranding of an existing company’s identity with a focus on inclusivity and diversity. I chose the athletic apparel company Lululemon and reinvented it as Bodhi, which works to redefine the standard of what it means to be ‘athletic’ by encouraging the acceptance of all bodies for the way they are—of all shapes and sizes. To create a whole brand identity, I designed a new logo, business system, advertisement series, phone app, and more.
Business System
Letterhead, envelope, and business card
Social Media
A phone application design and Instagram layout
Campaign Series
Advertisements featuring Bodhi’s product worn by inspirational athletes
Merchandise
Water bottle, hat, yoga mat, and everything else you would need to fuel your workout
Ideation
I began my design process with logo sketches that would compliment the new branding of Lululemon and convey a message of inclusivity and diversity. Additionally, I experimented with different colors palettes and typefaces that would further develop Bodhi’s new branding. I then explored how color, graphics, and type could work together to enhance the identity of the brand.
